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According to the text are the following statements true or false? Correct the false ones and comment on the right ones.
Date: 2015-10-07; view: 558.
- To open his/her franchise outlet one has only to pay the initial sum of money - the so-called front end.
- In most European countries franchised operations account for the tenth of the volume of retail business.
- The Paris Franchise show was held to stimulate franchising activity.
- Benetton of Italy has led the way in European franchising.
- For companies who want to expand into foreign markets, setting up a franchise is the safest and most profitable way.
- At present US franchisers are investing mainly in the UK.
- Retailing is the only perspective area in franchising business.
- With the unified market it is safe to assume that what sells well in one European country will also sell well in another.
- Domino's Pizza was the first American food franchise to expand into Europe.
- Today franchising is confined to the national scope.
10. Develop the following statements with the help of your active vocabulary:
- The principle of franchising is…
- A franchising agreement presupposes certain regular payments on the part of the franchisee and investment on both parts.
- Until recently franchising was not developed enough in Europe.
- Today cross-border franchising is on the up and up.
- Numerous companies take the franchise route to Europe via Britain and France.
- Body Shop is one of the greatest retail successes since the war.
- It is important to carry out a study of the market for potential future expansion.
- Retailing is seen as the biggest cross-border franchising growth area.
- The public should know more about the range of franchising opportunities.
- There exist certain franchising successes in this country.
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