Taking out a franchise.

Date: 2015-10-07; view: 408.

B) Basing on the information about The Sport Shoes given in (a) and make up an interview with the company's Franchise Sales Director. You may use the following questions matching them with the replies from (a).

a. How much is the fee for continuing support services?

b. What about store design and fixtures?

c. How long does it take to open a The Sport Shoe franchise?

d. Does the Sport Shoe offer financial assistance?

e. How much training will I receive?

f. What about advertising?

g. How do I get my opening inventory?

h. What is the anticipated start-up cost for a The Sport Shoe store?

2. Restore the dialogue filling in the gaps with the words and word-combinations from the list:

royalty expect franchise

Secretary: Good afternoon. 'Marks and Spencer International'.

Mr Laxon: Good afternoon. Can I speak to Mr Glades, Franchise Development Manager, please?

Secretary: Just a moment, I'll check if he is in…Yes, I'm putting you through.

Mr Glades: George Glades, Franchise Development Department, can I help you?

Mr Laxon: Good afternoon, Mr Glades. It's Adam Laxon, Sales Director for 'Trend', Texas. I've been trying to get in touch with you in order to talk over the possibility of taking out a ____________________ with your company.

Mr Glades: I see. Yes, we're already ____________________ in many states but not in yours yet. Well, I think you realize that your company will have to ____________________ a considerable sum of money to open and to ____________________ the business…

Mr Laxon: Certainly. That's actually the point I'd like to discuss. What are your financial requirements for setting up ____________________?

Mr Glades: Well, let's see… We have a rich franchising experience, which shows that you'll probably need about $30000-35000 of ____________________ if you are going to ask for a credit, about $70000 of working capital and about $10000 for the front end.

Mr Laxon: And what about the on-going fees?

Mr Glades: The ____________________ makes around 6% of ____________________ and the marketing and publicity fees - around 4%.

Mr Laxon: I see. And what is the projected turnover of a typical outlet?

Mr Glades: Since Texas is relatively ____________________ in the franchising business and we will be ____________________ in it, the turnover in the first year probably won't exceed $150000 and it will make about $20000 of profit for you. But I think we could increase ____________________ significantly if we carry out ____________________.

Mr Laxon: Glad to hear it! And what is the procedure of____________________?

Mr Glades: Well, we settle the financial and management terms of the initial contract and sign____________________, which will enable you ____________________ of our brand names. Then your company pays ____________________ and we provide you with ____________________ , which will guide you in operating your business. Where is your head office located?

Mr Laxon: In Houston. You could use it as ____________________ for moving into the state's market.

Mr Glades: That's right.

Mr Laxon: Thank you, Mr Glades for the information. I'll call you back during the week to fix a meeting and talk over the details of our ____________________ .

Mr Glades: All right. I ____________________ to hear from you soon. Good-bye.

Mr Laxon: Good-bye.

3.

Make up your own dialogues in pairs using the information provided: