II DIALOGUES

Date: 2015-10-07; view: 597.

1. a) Read these replies to some questions about The Sport Shoe franchising programme, and complete the gaps with the phrases from the box:

1. The average _____________ ranges between $250000 and $40000 depending on the size of the store. This figure includes the franchise fee of $25000 for a neighbourhood store or $100000 for an Expo location. Also included in the fees are estimated costs for: rent; utility deposit; initial inventory; leasehold improvements; insurance; Grand Opening advertising' signage; working capital.

2. No, The Sport Shoe does not provide _____________ for you. We do have business relationships with various financial institutions. These institutions have a working knowledge of our franchise programme and can assist you with your financial needs.

3. The continuing services, or ______________, equals 4% of the gross sales derived from the franchise business. This fee entitles you to the continued use of The Sport Shoe name and trademark, and all the benefits that come with being part of the The Sport Shoe organization.

4. You buy your _______________ directly from vendors such as Nike, Reebok, Adidas, etc. The Sport Shoe will assist you in opening your vendor accounts and our buyers will assist you in making your buying decisions.

5. Once a site has been selected, The Sport Shoe will provide you with a _____________ consistent with the company's concept and a fixture inventory sheet. You will purchase these items directly from the appropriate supplier.

6. Building name recognition of The Sport Shoe will be an important part of your franchise business. You will be required to spend $10000 on Grand Opening advertising during your first 60 days of operation. After the Grand Opening you are required to spend a minimum of 4% a month of the ____________on such advertising as print, radio, TV, direct mail, etc.

7. You and your designated employee will participate in an initial ___________that will include classroom and in-store training. The classes will provide instruction on store operations, personnel policies, merchandising, and accounting. During your first week of business a trained representative of The Sport Shoe will provide additional on-site training with your employees.

8. Once your application is approved, the ___________signed, and the franchise fee is paid, you can expect it to take as long as six to eight months to be ready to open. The Sport Shoe will do whatever is necessary to help you expedite the process.