B) Read the following sentences and decide, if the underlined expression is correct. If it is correct, put a tick in the space provided. If it is wrong, write the correction.

Date: 2015-10-07; view: 674.

1. Customers are used to getting speedy service. ____________________
2. Laura Pyke was used to work as an accountancy teacher at a small business college before she came the owner of a Big Apple Bagels franchise. ____________________
3. When Mike and his wife first started their franchise, he wasn't used to working such long hours and at the weekends, but he's learned to manage his time more efficiently. ____________________
4. Filter coffee used to be the best-selling drink, but people now prefer franchised Italian-style cappuccinos and caffe lattes. ____________________
5. How much time did you used to spend doing the accounts before you invested in a personal computer? ____________________
6. Mary didn't use to get much satisfaction from her nine-to-five office job, so she decided to set up her own business. ____________________

9. increase

a) increase - [in'kri:s]

Study the usage of the verb from the examples below:

· Our costs increased dramatically over the last decade.

· The population has increased by 15%.

· The club has been increasing in popularity.

· The chances of having twins increase with the mother's age.

· To bring franchising to a wider public an increasing number of exhibitions are being held.

Translate the following sentences:

1. Франчайзинг позволяет увеличить масштаб бизнеса.
2. Благодаря открытию новой торговой точки, доходы компании выросли на 20%.
3. Популярность американских франшизных сетей быстрого питания быстро растет.
4. Все больше европейских компаний предпочитают создавать совместные предприятия с американскими фирмами, чтобы обойти соперников.
5. С исчезновением торговых барьеров растет деловая активность.

10. Study the usage of the synonyms of the verb 'to increase' and match them with their definitions. Consult a dictionary if necessary:

Choose the best expression from the brackets to substitute the verb 'to increase' in the following sentences:

1. Since the trade restrictions disappear the business activity of the countries which used to be underdeveloped in franchising is increasing by and by. (to push up/ to skyrocket/to mount)
2. This year the company has set up several outlets in Eastern Europe and thus its returns have increased drastically. (to mount/ to rocket/to rise)
3. The experts forecast that the franchise business will be increasing steadily in the next several decades. (to be on the increase/to soar/ to be up)
4. The owners of the company expect the annual turnover to increase by 5% next year (to skyrocket/to be on the up and up/to go up)
5. The Wall Street Journal reports that the number of this firms outlets has increased quickly in the last 2 years. (to soar/ to rise/ to mount)
6. The number of franchise projects is increasing every year. (to be on the increase/ to rocket/ to rise)

11. b) increase_n - ['inkri:s]

There has been an increase in the number of franchised outlets in Eastern Europe.

'Increase' is often used with:

Adjectives: dramatic, huge, large, marked, massive, sharp, significant, substantial

Verbs: achieve, cause. Produce, receive, report, represent, show

Using all these words and expressions with 'increase' and its synonyms (a & b) make up your own sentences describing the development of franchising in the modern national or cross-border markets.