A. Match the words and examples below with their definitions from The New Longman Business English Dictionary.
Date: 2015-10-07; view: 606.
| 1. working capital also operating capitalWe will have to make our entire technical staff redundant because we have run out of operating capital. /the need for working capitalto expand operations 2. charge n Vodafone is cutting its call charges by 15%. / You can search the D&B database free of charge. + for: Politicians are opposing higher charges for electricity. (usually plural) Concern at the level of bank charges. 3. return n 3 [C] Over 12.2 million taxpayers filed federal returnselectronically this year. / allegations that the company had falsified its corporate tax return. 4. trademark n [C] The company used names similar to well-known trademarks to sell cheap imitations. 5. fixtures and fittingsBrE abbreviation f&f: fixturesAmE n [plural] Ask the seller of the house to list the smaller fixtures and fittings that are to be left. 6. gross marginalso gross profit marginn [C] Selling, general and administrative expenses were more than 30%, so IBM needed a gross margin of around 40% just to make any reasonable profit. 7. market research alsomarketing research;abbreviation MR Market researchshowed 'good potential' for marketing the aftershave to Hispanic men. / Performance Research, a sports marketing research company. | a. LAW, PROPERTY things such as lights etc that are fixed or fastened to a house or building and are included as part of the property when it is sold: b. MARKETING the activities involved in obtaining information about a particular market, including how much of a product is being sold, who is buying it, why they are buying it etc, or information about what they might buy: c. an amount of money paid for services or goods: money charged by a bank for services such as paying cheques, sending out bank statements etc: d. The difference between the price that product or a service is sold for and the cost of producing it, without including OVERHEADS (=general costs not related to particular products or services): e. money used by a business to carry on production and keep trading, for example to pay employees and suppliers before money is received for goods sold: f. a name, sign, or design used on a product to show it is made by a particular company. They are protected by law: g. TAX an official form that is filled in and sent to the tax authorities so they can calculate how much tax is owed: |
b. Bang & Olufsen is a Danish franchiser which manufactures and sells hi-fi and television equipment in 40 countries. Use the words to complete the franchise brochure below:
B&O YOUR INVESTMENT $
OPENING STOCK / WORKING CAPITAL
Purchase of display and back-up stock
General 1________________ 43.000
SHOPFITTING
Installation costs / contractors
An allowance for fitting the shop:
Security systems, air conditioning. 2_______________
ISDN and telephone lines 30.000
FRANCHISE FEE PACKAGE
3___________________ and territory evaluation, property search and survey
5 weeks of induction training in Denmark and UK for two people,
retail software package, operations manual, intensive opening support 11.000
MARKET LAUNCH FEE
Promotional launch package
Bang & Olufsen profiled customer base for direct marketing purposes
Opening event, public relations support
Launch programme defined by franchisee and Bang & Olufsen 7.500
LEGAL AND BANK COSTS
Lease negotiations, bank 4___________ 4.000
TRAVEL AND ACCOMODATION
Subsistence expenses for the initial training period for two people 2.000
FRANCHISE FEE
The leasing of the right to operate a Bang & Olufsen
Franchise and the use of 5__________ and know-how NIL
TOTAL INVESTMENT 97.500
VALUE ADDED TAX
Reclaimable on the first VAT 6_______________,
estimated to be sufficient to cover additional working capital 17.000
TOTAL FUNDING REQUIREMENT 114.500
FUNDING
Up to 70% of finance can be provided by the clearing banks (subject to status) 80.000
MINIMUM CASH INJECTION BY OWNER 34.500