Now sum up the information about each of these executives.
Date: 2015-10-07; view: 459.
Summing up the information speak about the principles of franchising.
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2. You will hear an interview with 3 executives involved in franchising, which was recorded at the Paris Franchise Exhibition. Listen and complete the following table:
| Name | Position | Company name | Sector of activity | Number of outlets |
| John Hayes | --- | --- | ||
| Kay Ainsley | Fast food | |||
| Klaus Ueber | Cosmetic Toiletries |
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3. Study the following list of conditions that a franchiser might impose on a franchisee. Then listen to John Hayes and tick the ones he actually mentions.
n what bank to deal with
n how employees should be dressed
n what experience employees should have
n which computers to use
n how many hours a day a shop should operate
n how much to charge customers
n when to close the business for a holiday
n what to sell in the shop
n where to buy supplies
n how to talk to customers
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4. Listen to the dialogue in which Peter Stern, Senior Franchise Manager for the National Westminster Bank, answers the question: 'What kind of person makes a good franchisee?' Now answer the questions below:
a) According to Peter Stern, why might a shy person not be a good franchisee?
b) What two questions does Peter Stern always ask potential franchisees?
c) What will a franchiser expect a franchisee to do?
d) What will a franchisee expect a franchiser to do?
| <== previous lecture | | | next lecture ==> |
| A. Listen to the first part of the recording. Fill the gaps in this summary. | | | Discuss your conclusions. |