Vocabulary

Date: 2015-10-07; view: 465.

PRODUCTS

Unit 9

Looking back

Now that you have finished this unit you should be familiar with cause effect structures in text and with expressions which make different levels of claim about certainty. You should be able to produce texts which identify and express cause and effect accurately and clearly, using suitable expressions of certainty, and of cause effect.

brand-switcher –consumers who buy various competing products rather than being loyal to a particular brand

product line –marketing a type product that a company makes or sells, often with several different sizes, models etc

augment –to become bigger, more valuable, better etc

credit facility –the possibility to pay for a product over an extended period

warranty –a promise by a manufacturer or seller to repair or replace defective goods during a certain period of time

maintenance –the repairs, painting etc necessary to keep something in good condition or working as it should

market segment –1) a group of customers that share similar characteristics, such as age, income, interests and social class; 2) the products in a particular part of the market

custom –when people use a particular shop or business

product mix –the combination of products that a company has to offer

life cycle –the standard pattern of sales of a product over the period that it is marketed

market share –the sales of a company expressed as a percentage of total sales in a given market

line-stretching –is lengthening a product line by moving either up-market or down-market i.e. making items of higher or lower quality

line-filling –is adding further items in that part of a product range which a line already covers

move (n) –a step in a course of action towards a particular result

dilute –1) to make (a liquid) weaker and thinner by mixing another it liquid with it; 2) if a company dilutes its shares or the earnings on its shares, it increases the number of its shares that are available and so reduces the amount that each share will earn

niche –a small, specialized, but profitable segment of a market

utilize –to use something effectively

production capacity –the amount of something that a factory, company can produce or deal with