Localize and Update Your Lead

Date: 2015-10-07; view: 431.

Stress the Unusual

Emphasize the Magnitude of the Story

Use Strong, Active Verbs

One person was killed and four others were injured Sunday morning when their car, which was traveling west on Interstate 80, hit a cement bridge pillar and was engulfed in flames.

REVISED: A car traveling west on Interstate 80 swerved across two eastbound lanes, slammed into a cement bridge pillar and burst into flames, killing one person and injuring four others Sunday morning.

(1) PENSACOLA (AP) – A National Airlines Boeing 727 carrying 60 people plowed into Pensacola Bay on a landing approach late Monday night, killing at least one.

(2) A power failure plunged New York City and Westchester County into darkness last night, disrupting the lives of nearly nine million people.

A local restaurant was robbed of $62 early Tuesday morning.

REVISED – An elderly woman who was armed with a knife and said she needed the money to buy Christmas toys for her grandchildren robbed a local restaurant of $62 Tuesday morning.

(1) The FBI reported today that the number of violent crimes in the United States rose 8.3 percent during the last year.

LOCALIZED: The number of violent crimes committed in the city last year rose 5.4 percent, compared to a national average of 8.3 percent, the FBI reported today.

(2) Two men robbed the First National Bank, 1841 Main St., of about $20,000 yesterday and shot a police officer in the chest.

UPDATED: A police officer shot during a bank robbery is reported in critical condition today at Memorial Hospital.