Definition of a Business Letter

Date: 2015-10-07; view: 454.

INTRODUCTION

Unit 7 writing business letters

Terms

outsourcing

off-shoring

e-commerce

culture

cultural dimensions

corporate culture

vision

standards of conduct

ethnic

code of ethics

race

labeling

societal expectations

cultural relativism

ethnocentrism

harassment

low context cultures

high context cultures

contextual stimuli

1. Read the following information and answer the questions:

When you write business letters in industry or for a class, knowing your purpose and audience will help determine what information to include. Generally, business letters follow a particular format, although your instructor or company may require you to use alternative formats.

The business letter is the basic means of communication between two companies. It is estimated that close to 100 million Business Letters are written each workday. It is a document typically sent externally to those outside a company but is also sent internally to those within a company.

Most business letters have a formal tone. You should write a business letter whenever you need a permanent record that you sent the information enclosed. Because you generally send business letters to other professionals, always include a formal salutation and closing. There are two basic types of business letters: business to business and business to consumer.